Praktiker CEO Wolfgang Werner, who had himself celebrated in the tabloids as "discount-king", had been thrown after the recent profit warning in the towel. He wanted the company only as long lead until a successor is found for him, sent a message to Werner. The rationale for the surprising step: The change in strategy away from price-cutter image and towards more quality and advice, did not work. The accelerated expansion of Werner in Greece and Romania proved to be a mortgage, as these countries slid into crisis. Now it is to judge another.
This "other" is not exactly easy, as the management of practitioners had already explained that they wanted from the path that was taken, not fundamentally different. That sounds like quite as "Who says A must say B" and that does not sound very promising.
It was true to ("... of the unprofitable 20-percent-discount promotions, and the legendary slogan other than pet food "to adopt). The company had been associated with the massive discounts to the brink of viability. But instead, then put on a cleaner with more own-brand range, you could not win back lost market share.
Well first, the new advertising campaign will be revised to be more "aggressive". Boris Becker as the flagship yourselfers - who actually takes practitioners from such a thing? - Wants to hold you. Abroad, structural adjustments, cost reductions and job cuts are planned. Also, the closure of branches is no longer excluded.
This "other" is not exactly easy, as the management of practitioners had already explained that they wanted from the path that was taken, not fundamentally different. That sounds like quite as "Who says A must say B" and that does not sound very promising.
It was true to ("... of the unprofitable 20-percent-discount promotions, and the legendary slogan other than pet food "to adopt). The company had been associated with the massive discounts to the brink of viability. But instead, then put on a cleaner with more own-brand range, you could not win back lost market share.
Well first, the new advertising campaign will be revised to be more "aggressive". Boris Becker as the flagship yourselfers - who actually takes practitioners from such a thing? - Wants to hold you. Abroad, structural adjustments, cost reductions and job cuts are planned. Also, the closure of branches is no longer excluded.
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